Feliks Chertok - Relationship between success and social responsibility of busines

Felix Chertok. Learn how the social responsibility of a business and its owner can become a competitive advantage based on the experience of Ukrainian entrepreneur Chertok Felix.

Can we measure the success of a business only by its financial indicators?

Of course not! In today's world, business can no longer afford to focus solely on making profits. It must be socially responsible, i.e. pay enough attention to environmental, social and ethical aspects.

In addition, the role of the business owner plays an important role. After all, history has proven time and time again that the wrong words or actions of the owners can instantly destroy the company's reputation. Take Elon Musk, whose provocative actions have repeatedly caused the stock of his companies to jump.

So, how can a business and its owner competently demonstrate social responsibility? In this article, we will analyze the story of the famous Ukrainian entrepreneur Feliks Chertok to understand why success is impossible without social responsibility.

Feliks Chertok Biography. The main things you should know about the life and career of the entrepreneur.

Feliks Chertok is a successful businessman, investor and strategist from Ukraine. He started his career as a 16-year-old young man, opening his own videocassette rental. Today, he is the owner of one of the largest alcohol distribution companies in Ukraine — "AV" Trading House.

His company annually supplies the market with more than 24 million bottles of quality Ukrainian alcohol of various brands, including Green Day, Dovbush Karpatskyi, Ukrainka, Adjari and Kosher Collection.

Chertok Felix believes that a modern businessman should be not just a successful person, but a real leader who can guide people and teach them.

Components of social responsibility of business. Analysis of concepts and real examples from the life of Feliks Chertok Business.

• Environmental responsibility of a business

Many people mistakenly identify the environmental responsibility of business purely with the boxes for separate waste collection in company offices. In fact, it is a much broader concept that covers the business's use of renewable energy sources and environmentally friendly materials and technologies, reducing the amount of emissions, producing eco-products, complying with environmental norms and legislation, involvement in environmental initiatives and their promotion, and even the transparency of the company's activities. The last point allows partners and consumers to freely monitor the ecological footprint of the business.

For example, Feliks Chertok’s company "AV" Trading House is the official distributor of the well-known brand of Green Day vodka, which can be rightfully called an environmentally conscious brand. Firstly, all technological processes of the production of this brand take place in compliance with the requirements of the international ecological "gold standard" ISO 14024, which is accepted by companies in 56 countries of the world. This means that the brand and its production do not have a harmful effect on the environment, and its composition includes only natural and human-safe components.

Such an ecological and responsible approach to the selection of products is implemented by Chertok Felix in other brands of the "AV" Trading House, which is a sign of a quality product and a guarantee for satisfying millions of consumers around the world.

• Social responsibility of a business

The socially beneficial responsibility of a business is its involvement in socially beneficial actions aimed at the formation of the well-being and development of the community. In particular, it is worth mentioning the participation in charitable or public initiatives, financial support of medical institutions, schools, cultural events or research, as well as the implementation of their own social programs.

Using the example of the life and business of Feliks Chertok, several main areas of business social responsibility can be analyzed at once. First, Chertok Felix has been involved in charity for most of his life. Back in 2010, the businessman became a member of the board of trustees of the Dnipropetrovsk Jewish community and has been actively helping the city's community ever since. Thanks to his efforts, about 15,000 people and 30 institutions receive the necessary assistance every year.

Among other projects supported by Feliks Chertok Ukraine:

1. Boarding house "Bait LeBanot" for girls orphaned at a young age.
2. "Beit Baruch" home for the elderly. As part of the charity initiative, in 2022-2023, about 100 people forced to seek refuge as a result of the Russian-Ukrainian war will receive permanent financial, humanitarian and medical assistance.
3. "Hesed Hana" charitable foundation, which helps women, orphanages, schools and kindergartens for Jewish children.
4. Assistance to the Armed Forces of Ukraine. From the first days of the war, Chertok Felix and his "AV" Trading House support the Armed Forces of Ukraine financially and humanitarianly, including the company's employees who voluntarily gave up their work suits for a military uniform.

Secondly, Feliks Chertok is a progressive investor who sincerely believes in Ukrainian business and has been financing creative and social national projects for over 25 years, an also supports young companies. In particular, Chertok Felix recently became an investor in 3 IT projects, including:

1. The "BLITS" mobile trading program for distributor companies, which is aimed at optimizing their activities and improving the level of control and analytics;
2. An electronic document management program that significantly speeds up business processes and minimizes the daily paper routine of businessmen;
3. An electronic tender for efficient procurement of goods and services, as well as logistics, which will help build a logical chain of interaction between customers and contractors.

This socially beneficial responsibility helps Feliks Chertok and his business to improve their reputation, attract new talented employees, create a favorable climate in society and a competitive advantage. Chertok Felix himself notes that "Entrepreneurs are people who create new products, change the world, and define the face of the country. These people should demonstrate a not too luxurious way of life – showing themselves in a spiritual plane, and not only through the material."

• Stakeholder responsibility of a business

Modern business, in addition to the interests of owners and consumers, must take into account the interests of other stakeholders, such as employees, shareholders, partners, suppliers, government bodies, etc. This component of social responsibility of companies includes transparency of company activities, risk management and implementation of feedback mechanisms, compliance with standards of fair competition and ethical principles, including abstaining from corruption, discrimination, etc. In addition, an important aspect of business stakeholder responsibility is compliance with human rights.

Feliks Chertok calls team cohesion, respect for human rights, freedom of expression and basic ethical norms a priority of his company's work. The businessman has a reputation as a reliable and conscientious partner in business circles. In addition, he is respected by his competitors, as Chertok Felix openly condemns unfair competition and dirty methods of discrediting. He knows how to manage risks well, and therefore finds the best solution in any difficult situation without harming the reputation of people and the company.
 

Social responsibility = business success. 5 benefits that a responsible business and its owner can gain

Today, the company's social responsibility is not only a moral obligation, but also a guarantee for success. Below, we list 5 key benefits that a business and its owner gain by practicing social responsibility:

1. Improving the reputation of the company and the owner, which, in turn, can lead to increased sales and attracting new customers.
2. The formation of positive relations with the public, which is the key to new cooperation and attracting talented employees.
3. Ensuring competitive advantage, because a socially responsible business is a choice of progressive and intelligent people.
4. Creating a financial attractiveness for investors.
5. Avoiding potential risks and costs related to violations of legislation, negative impact on the environment, conflicts with consumers or the public.

The key to the company's success these days is the competent integration of the main strategies of social responsibility in the activities and in the life of the business owner. This makes it possible to obtain several significant advantages on the market and increase the loyalty of society, as demonstrated by businessman Feliks Chertok from Ukraine.